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Integrated Marketing Communications - 9780170386517

Integrated Marketing Communications

2018ISBN 9780170386517Edition 5 544 Pages
AU / NZ
Published: 16/11/2017 by Cengage Learning Australia
Author/s: Bill Chitty / Retired (formerly Murdoch University)
Edwina Luck / QUT
Nigel Barker / Bond University
Anne-Marie Sassenberg / University of Southern Queensland
Terence A. Shimp / Moore School of Business;University of South Carolina
J. Craig Andrews / Marquette University
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