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Marketing Principles - 9780170254793

Marketing Principles

2015ISBN 9780170254793Edition 2 640 Pages
AU / NZ
Published: 19/08/2014 by Cengage Learning Australia
Author/s: William M. Pride / Texas A&M University
O. C. Ferrell / Auburn University
Bryan Lukas / University of Melbourne
Sharon Schembri / University of Texas
Outi Niininen / La Trobe University
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