MKTG5 | 5th Edition | AU/NZ
Buy the Textbook
$127.95
$127.95
ISBN: 9780170295956
Available Study Tools
MindTap for Lamb's MKTG5, up to 2-terms Instant Access
ISBN-13: 9780170460941
Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution. MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital – we’re with you every step of the way. MindTap for MKTG5 is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes:
MKGT5 eBook; concept videos; review quizzes; case activities, marketing planning and marketing analytics.
MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.
$84.95
About This Product
MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors. Paving a new way to both teach and learn, MKTG5 is designed to truly connect with today's busy, digitally focused student. The content in the easy-to-read text with tear-out review cards combines with an optional online component on the MindTap eLearning platform. New content covered in MKTG5 includes marketing and law, and emerging technologies.
