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MKTG4 - 9780170411769

MKTG4

2019ISBN 9780170411769Edition 4 336 Pages
AU / NZ
Published: 27/09/2018 by Cengage Learning Australia
Author/s: Charles W. Lamb / Texas Christian University
Joseph F. Hair, Jr. / Louisiana State University
Carl McDaniel, Jr. / University of Texas, Arlington
Jane Summers / University of Southern Queensland
Michael Gardiner / University of Southern Queensland
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