Units 3 & 4
1 Business for QCE essentials
2 Domestic and global expansion
3 Competitive strategies – financing and human resources
Case study 1: Competitive markets – Asian expansion
4 Hostile environments
5 Competitive strategies – marketing and operations
Case study 2: Strategic development
6 Business post-maturity
7 Functional and sustainable repositioning
Case study 3: Repositioning a business
8 Change management
9 Renewal outcomes
Case study 4: Transformation of business
10 Creating business responses
Infographic overviews and concept maps introduce topics.
'Gaining Insight' sections provide a range of contemporary and authentic case studies and industry insights.
Clear definitions of key concepts throughout and numerous illustrative examples and diagrams.
Analytical tools explained and applied in practical tasks, with links to templates.
Complete case studies at the end of each topic and questions, activities and chapter reviews to support the new assessment model.