Units 1 & 2
1 Business for QCE essentials
2 Fundamentals of business
3 Leadership and management
Case study 1: Fundamentals of bsuiness
4 Ideas and innovation
5 The viability of ideas
Case study 2: Creation of business ideas
6 Start-up regulation and financing
7 Engaging staff
Case study 3: Establishment of a business
8 Role and influences of marketing
9 Understanding markets and strategies
10 Operational processes and systems
Case study 4: Entering markets
Infographic overviews and concept maps introduce topics.
'Gaining Insight' sections provide a range of contemporary and authentic case studies industry insights.
Inquiry activities require students to carry out research and present data.
Clear definitions of key concepts throughout with questions, activities and chapter reviews support the new assessment model.
Analytical tools explained and applies in practical tasks, with links to templates.
Numerous illustrative examples and diagrams, with complete case studies at the conclusion of each topic.