Chapter 1 Welcome to NCEA Media Studies
How to use this book
Beginning media studies: concepts for thinking about the media
Chapter 2 Representation
What is ‘real’?
Representation and reality
Codes and conventions
The construction of representations
Representation in news and current affairs
Representation in documentary forms
From docusoaps to reality TV
Chapter 3 Technologies of Representation
Technology to the max
Time-based and object-based media technologies
Choose technologies for effect
Cheap technology vs expensive technology
Representing the dream
When seeing is not believing: representation through sound
Virtual differences: changing representations on the World Wide Web
A lasting tribute to your study of representation
Chapter 4 Narrative
What is narrative?
Beginning your study of narrative
Audience and the viewing context
Narrative is dead, long live the narrative
Chapter 5 Social Values
The relationship between the media and society
What is a value?
Values in media texts
Representations of social values
Support and/or challenging social values
Codes, conventions, story and production elements
If everything represents a social value, then how do I analyse anything?
Social values in advertising
The social values of situation comedies
Hmmm: social values in news and current affairs
Lifestyle and reality media: the ultimate social values package
Chapter 6 Media Production
Media production is a process
Media issues and developments
International stories: the format phenomenon
Digital media ethics
Sport and the media
Working your way up in the media
Chapter 7 Media Production Skills
Beginning the process
Equipment and applications
Things to remember
The ‘look’: aesthetic qualities of media forms
Anticipating and avoiding common faults
The media production design process
Stylish full-colour design to engage students.
A wealth of student activities: individual, small group and whole class.
The most up-to-date information and examples.
A challenging and comprehensive coverage of the Study Design.
The Nelson Media website includes technology updates, information sheets, articles, web links, photocopiable masters, a bibliography/filmography and sample student work, and is available to schools that have adopted the text as their core text.